Pantone Reveals Color Of 2014
Color systems firm Pantone has announced radiant orchid as its color of the year for 2014 – a decision based on cultural, fashion and tech trends. “An enchanting harmony of fuchsia, purple and pink undertones, radiant orchid inspires confidence and emanates great joy, love and health,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It is a captivating purple, one that draws you in with its beguiling charm.”
Designers and brands like Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi have already been showcasing this color in their spring 2014 fashion lines. As the ad specialty industry closely mimics trends in retail, it’s likely some suppliers will incorporate radiant orchid into their offerings going forward.
“While the 2013 color of the year, emerald, served as a symbol of growth, renewal and prosperity, radiant orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Eiseman. “An invitation to innovation, radiant orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
Pantone’s annual color announcement is also a marketing forecast and ad tool. Pantone – known for its color matching system – works with manufacturers to create color formulas for products. Pantone, for example, partners with beauty company Sephora to design colorful shades of makeup.
According to Pantone, radiant orchid is complementary to olive and deep hunter greens, as well as turquoise, teal and light yellows. Besides beauty items, radiant orchid is likely to show up in interior design offerings, including furniture and paint, analysts say.
A local alcohol distributor was hoping to market a new test beer. To publicize the new product, the distributor used Krystex™ Barely There™ counter mats on countertops of liquor and grocery stores in a small test market. The counter mats featured the promotional product to pique the interest of patrons who would then try the new product. Because of these effective counter mats, the alcohol distributor was able to advertise a new product in a sleek, eye-catching way as well as take inventory of where sales and distribution of the new product was the highest in order to better create larger or smaller orders for each location.
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