Bethmmpromos's Blog Bringing promotional ideas to you!

November 15th is America Recycles Day and occurs each and every year. The observation promotes the use of recycled products and the act of recycling.

November is Military Family Appreciation Month. Businesses in communities with military bases should consider special promotions to recognize and reward customers who are related to active or retired military personnel.

Ever wonder what your ROI is on the promotional items you invest in? Here is a study I am sure you will find interesting. Now is the time to get your company name and information out there.

The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.

To complete its research, ASI conducted a total of 3,332 online and in-person surveys, including interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas.

The 2.0 study, a follow-up to the definitive 2008 survey, includes new demographic information on politics, ethnicity, gender and age, since knowing the likely recipient of products is paramount for an advertiser. This year, the comprehensive report also adds global markets and includes more products, such as automotive accessories and food.

The study was released at the fourth annual ASI Power Summit in Aventura, Florida. Among key findings, results show:

• Cost per Impression. In the U.S., the cost per impression of a promotional product stayed virtually the same from 2008 to 2010, at .005 cents.
• Product Usage. Bags have the highest number of impressions in a month, over 1,000, and over one-third (36%) of those with incomes under $50,000 own bags.
• Gender Preferences. Males are more likely than females to own shirts and caps, while females are more likely to have bags, writing instruments, calendars and health and safety products.
• Ethnic Preferences. African Americans have more promotional products on average (11.3) than any other group.
• Positive Reinforcement. Seventy-five percent of independent voters prefer consumer-branded products; nearly 1.5 times more than Democrats or Republicans.
• Identifying the Advertiser. Eighty-three percent in the U.S. say they can identify the advertiser on a promotional item they own.
• Influencing User Opinions. Forty-one percent of U.S. respondents say their opinion of the advertiser is more favorable after receiving a promotional product.
• Global Reach. Nearly two-thirds (63%) of respondents from Great Britain have received and kept a pen in the last 12 months. In the U.S., writing instruments are used the most often, an average of 18.2 times per month.
• Popular Products. The most commonly owned promotional products among U.S. respondents are writing instruments (46%), followed by shirts (38%) and calendars (24%).
• Promo Product Capital. Los Angeles has the highest average number of items owned, at 12.7.

For a downloadable pdf of the study, a video and graphics, click here. Click on the social network icons at bottom to instantly post news of ASI’s 2010 ad impressions study.

ASI’s research studies are the most influential in the industry’s history, continuously cited throughout the B-to-B industry and across the advertising and marketing spectrum.  

“Our 2010 study once again proves the undeniable power of promotional products,” said Timothy M. Andrews, president and chief executive officer of ASI. “Distributors and suppliers should use these results to educate their customers, prospects and end-buyers about ways ad specialties can increase sales and brand exposure. Even smaller companies can deliver the kind of high-impact punch enjoyed by multi-million-dollar companies.

“It’s important to note that the pass-along rate has actually increased 11 points from just two years ago – which speaks directly to the global recycling trend. Not only do ad specialties make impressions on everyone who sees them, but messaging is reinforced every time the item is used. No other form of media can allow the advertiser to so closely tie a benefit to the recipient.”

At $0.005, the average cost-per-impression (CPI) of an advertising specialty item is less than nearly any other media. According to data obtained by ASI* the CPI for a national magazine ad is $0.045; for a newspaper ad, $0.029; for a prime-time TV ad, $0.018; for a cable prime-time TV ad, $0.005; for a syndicated daytime TV ad, $0.005; and for a spot radio ad, $0.058.

These statistics show marketers get a more favorable return on investment from advertising specialties than almost any other popular media, with a very low cost per impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.

 Today I had the pleasure of walking with TEAM SECOND WIND in the CANCERCARE  lung cancer walk for my friend Ilisa Lupo. It was my pleasure to design and donate the tee shirts for her team that had the largest support group in the walk.. She is a strong and awesome friend and I am glad to have had the chance to be there.

I know today is Halloween but before you know it, Thanksgiving Day will be here. It is a time to be thankful for your family,  friends and everything all around.. It is the perfect time to send a Thanksgiving Day card. Most people send out Holiday and New Years Eve cards the end of December. Stand out from the crowd and send your card in November and let them know you appreciate and care about them. We are here to help you pick your cards. Why wait? Order today. info@mmpromos.com

No one is more disappointed to see the warm weather leave us than I am. I love the sunny bright days that seem to make everyone friendlier and smile. But soon the weather will get colder, the ice and snow will be showing up on our cars. Times like this I really miss living in the City and taking the train and bus everywhere my feet wont take me. Here at Multi Media Promotions we will help you keep you and your clients window clear. We have the perfect solution to help you clear off the frost and keep your hands warm. Our Ice Scraper Mitts are useful, water-resistant, and lined to keep your hands warm. For slightly over $3.00 I can’t think of a better give away item that will remind your clients of your services time and time again. You may even get a thank you or two. Contact Multi Media Promotions  516-935-0553

Did you know that there is  a cotton and labor shortage overseas? This may affect pricing and delivery of certain goods. You can count on Multi Media Promotions to make this painless and help you find what you are looking for and get deliveries on time.

There is a 35% shortage of workers in China and only an 8% increase of applicants. This is the result of tighter labor laws in recent years. An increase in wages for factory workers is affecting the global marketplace, driving up prices in cotton and tee shirts all the way up to computers and smart phones.

With the increase in cotton and wages prices will be going up all over.

You can count on Multi Media Promotions to give you the best product with the best value.

516-935-0553 or email Beth@mmpromos.com

Call us and let us help.

C

From the first day I saw this new version of the Armstrong Live bracelet I knew it would be a hit. I would show it time and time again but to be honest not many people wanted them. Now when you look around it seems that every store is carrying them and everyone is wearing one. Of course not everyone, but many and I am sure more will soon. This is a great fundraising item, corporate identity item, school team and club items as well as of course many other awareness causes. For around $1 how can you miss out. Contact me and let me help you choose your art and copy, colors and imprint. I look forward to hearing from you soon. Beth@mmpromos.com

 You are sponsoring a golf event. You want to make sure that your name is seen all day long and not  forgotten. Think of seeing your name before, during and long after the day of the outing. How can you do this? We can make you custom premium golf gloves with your name and logo in any design and colors you want. Picture a step and repeat pattern all over the glove. Add a large copy of your logo.

This is a great item for car dealerships, Fortune 500 companies, hotels and restaurants, schools and more. Everyone will want one. Contact Beth at beth@mmpromos.com or call me at 516-935-0553. Be the first to order, mention this blog and save 10%. I look forward to hearing from you.

Here is an automotive kit with High Grade Clamps on jumper cables to insure they will work when needed.  This kit also features 3 imprinted items and is made from durable 600 denier nylon and has a front pocket and will last longer than your car.  Don’t be caught without one as the cold weather approaches. Protect yourself, your friends, your family and clients now. Makes a great Holiday Gift! ONLY $17.95