Greenwashing indicates a deliberate effort to make something, such as a product, policy or practice, appear to be more environmentally friendly than it is.
In a study in 2021, millennials and Gen Z in particular indicated that sustainability is a significant purchase factor. 1 in 3 people are willing to pay a premium for sustainable goods.
We are Multi Media Promotions avoid working with products and companies that give misleading or confusing information.
The Federal Trade Commission’s Green Guides is a helpful resource for marketers.
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