
Being in the promotional business and loving my wine I cannot help but notice when I am sitting at the bar how the logo is used for the pour. This became a topic of conversation the other day with a friend not in the promotional industry.
Some companies print a line under the logo for measuring the pour, others may use the bottom of the logo, middle or top to use as a measurement. Of course I always prefer the full pour to the top of the logo.
Have you ever noticed how a restaurant or bar decides on your pour?